Emerging content marketers may not be household names, but that’s okay. This means there’s more for you to learn about the field. That being said, the content marketing field is becoming increasingly competitive. It doesn’t matter how good your ideas are if no one knows about them.
In order to stand out from the crowd and get noticed by potential clients and customers, you need to be creative with your content marketing strategy. If you aren’t using the latest trends and strategies to get noticed, someone else will soon enough. To stay ahead of the curve, you need to know what emerging trends are on the horizon so you can plan accordingly.
Content marketing isn’t an industry that grows on trees—well, unless it’s a tree in a forest or something like that. With this in mind, here are 10 emerging content marketers you should know if you want to stay ahead of the curve and remain relevant within the industry
Forrester Research
A research and advisory firm that specializes in marketing technology and the future of business, Forrester Research is one of the pioneers of the content marketing movement. Founded in 1979, Forrester Research’s business consulting and research services focus on helping organizations create customer value through technology transformation.
They conduct research among thousands of business decision-makers in more than 150 countries; publish best-practice research and customer advisory reports; and provide consulting services to help clients develop strategies to improve their performance.
Forrester has a presence in the digital marketing space with the publication of the Forrester Research Industry Insights Reports. Beyond digital marketing, the company’s research also includes research on marketing operations, marketing technology, and customer experience.
The reports cover trends, best practices, and customer issues related to digital marketing activities, such as email marketing, mobile marketing, social media marketing, programmatic advertising, and video marketing. The research also includes an analysis of the effects of new technologies on marketing.
Content Marketing Institute
The Content Marketing Institute (formerly Content Marketing World) was founded in 2013 by Anjuli Ezhael and Manish Verma. It is now run by Anjuli Ezhael, Manish Verma, and the rest of the team.
For over a decade, the Content Marketing Institute has been helping marketers, entrepreneurs, and business leaders grow their businesses by leveraging content marketing. They’re doing this by providing the knowledge, tools, and support necessary to create, publish, and execute world-class content writing services. The Content Marketing Institute offers a variety of resources to help you get started, including an extensive content marketing curriculum, case studies, and online training courses.
Many content marketers come to the Content Marketing Institute looking for guidance on how to get started with content marketing. The Content Marketing Institute’s Content Marketing Playbook is an excellent resource to start building your knowledge of content marketing.
It breaks down everything content marketers need to get started and covers topics like audience development, creating engaging content, and measuring content performance. The Content Marketing Institute’s blog has various content marketing articles and case studies to help you expand your knowledge even further.
Curalate
Founded in 2015 by Jane Mutch, Curalate provides powerful tools that help businesses optimise their content. Based in London, Curalate has a global presence and works with over 1,000 brands including Disney, Expedia, HubSpot, and Skinny Pop. Prior to starting Curalate, Jane had experience in marketing strategy consulting at Accenture and McKinsey & Company. She also worked in digital media as a consultant at KAYAK, where she helped launch the brand’s first-ever content marketing campaign. Curalate’s content marketing solution allows marketers to discover content curation opportunities, manage their content library, and build a content strategy. The content marketing solution provides a digital library for brands to manage their content, including content type, author name, and publishing date.
EMC Corporation
EMC Corporation is an American multinational corporation that engages in the sale, services, and support of information technology products and services. Founded in 1972, the company is headquartered in Hopkinton, New Hampshire, with other offices in Ashburn, Virginia; Hopkinton, New Hampshire; and Mumbai, India. EMC’s software products and services include storage, computing, networking, and digital media.
Its software helps organizations manage their data and increase business performance. EMC has a dedicated content marketing team that works with marketing professionals and content creators to create and publish quality content. The company is also constantly adding new features and functionality to its content marketing solution. EMC’s content solution, EmcHub, helps marketers to create and publish content, track content views and clicks, manage and distribute content, and track marketing ROI.
INSEAD Centre for Digital Marketing
The INSEAD Centre for Digital Marketing is an institute that educates future marketing leaders about the impact of new technologies on marketing. Founded in 2010, the INSEAD Centre for Digital Marketing is located in Singapore. The centre conducts research on digital marketing trends, provides consulting on digital strategy and implementation, and conducts academic research on marketing and business issues.
The Centre’s research findings are published in the Centre’s flagship report, which is released every other year and available free of charge. The studies cover topics such as flagship content and social media authority, cross-device tracking, and the effects of AI on marketing. The INSEAD Centre for Digital Marketing offers a number of resources to help marketers develop their content marketing strategy. One such resource is the Content Marketing Playbook, which provides advice and guidance on how to create and publish quality content. The Center also has a blog that publishes articles on key content marketing topics.
New York Times Company
The New York Times Company publishes the New York Times daily newspaper and various other publications, and owns The Washington Post and other media outlets. Founded in 1851, the Times is one of the most respected newspapers in the United States. The New York Times Company also owns a variety of online properties, including nytimes.com, nytimes.com/magazine, nytimes.com/barnesandnoble.com, and nytimes.com/investing.
The New York Times Company’s content marketing solution, Times Content, allows marketers to create content, track content performance, manage content library, and build strategies. Although The New York Times Company is primarily known for its journalism, its platform also includes content from entertainment, sports, and opinion sources.
Nielsen Holdings plc (TV)
TV ratings are a critical measurement used in the TV content marketing industry. Founded in 1923, Nielsen Holdings is a global information and analytics company that provides services to the media and marketing industries, as well as other industries.
TV ratings are used to determine the popularity of TV shows and determine which content is most valuable for advertisers. The Nielsen TV rating system was originally developed in the 1930s and is still widely used today. Nielsen Holdings has two content marketing solutions: EyeTrack and Spotlight. EyeTrack is a web-based tool that allows marketers to create and publish content, track content views and clicks, manage content library, and track marketing ROI. Spotlight is the company’s proprietary TV content measurement system.
Scannable LLC.
Scannable is a mobile app-based solution that allows marketers to create and publish content, manage content library, and track content views and clicks. Founded in 2013, Scannable has offices in New York City, Chicago, London, Singapore, and Hong Kong.
The company’s CEO, Marcio Thomaz, is also the founder of Growth Tribe, a digital marketing training company. In 2015, Scannable won the Content Marketing Market Leadership Award at the Marketing Innovation Awards. Scannable’s content marketing solution, Scannable Content, allows marketers to create and publish content, manage content libraries, and track content views and clicks. The content marketing solution is also integrated with other content management tools, such as WordPress, Shopify, and Slack.
Sumo Digital Ltd.
Sumo is a mobile-first content creation and management solution that allows marketers to create and publish content, track content views and clicks, and manage content library. Founded in 2012, Sumo is based in London, with offices in New York City, Sydney, and Warsaw. Sumo is one of the most popular content creation and management solutions among marketers due to its free and easy-to-use
