Booklets are incredible, regardless of whether you run a campaign for your loyal customer or advertise to your prospective buyers. Booklet printing can be a unique and affordable way to promote your business. You can distribute booklets are brochures but offer you more space to tell your brand’s story.
If you are still wondering if book printing is the right choice for your business, take a look at the benefits it has to offer.
- Can be Distributed Easily
As already mentioned, books are easy to distribute. With them, you can share a lot of information with your potential customers. You can carry them with you. If you have loads of information that you would like to communicate to your target customers, custom book printing can be your friend.
- More Durable than Other Printed Materials
A book has a longer shelf life since people can carry it with them. This ensures that a perfect bound book reaches the home of your potential customers. In case your booklet has a unique design, it will grab the attention of the targets who see it and also their guest, friends, and loved ones. With booklet printing, you will be able to run your advertising campaign for a much longer time than printed marketing.
- Gives Your Marketing a Personal Touch
Perfect bound book printing tends to be more personal than many other marketing materials. You might ask how. Well, banners and billboard ads might reach out to a wider set of audiences but booklet printing can give your advertising campaign a more personal touch. This is because it is something that your target customers will keep with themselves. Hence, they are more personalized and perfect for advertising.
- Offers More Space
Booklet printing will give you more space for longer communication. Hence, you have more room to be creative. If you plan it carefully, you will be able to convey the right message to your potential customers. Being creative can increase the readability of the book. You can play with the shapes, colors, and other aspects to customize the book.
- Serves as a Practical Tool
By now, you are already familiar with the application of booklets as the communication method for informing the customers and advertising your business. However, with a few simple customizations, you can transform the booklet into a practical tool that people will keep safely. When your customers have the booklet, they are constantly exposed to the message you want to send to them.
You can keep the branded booklets all over the region, on the coffee tables of the restaurants, on the hotel’s desk, and in other places. If you have to add more details, you can add a few more pages. It can make a huge difference to the longevity and efficacy of the advertising campaign.
Ways to Use Booklet Printing for Your Business
There are various ways to use booklet printing to advertise your business. Let’s take a quick look at them-
- Magazine Style
Booklets work well when you style them in the form of a magazine. Give it a full-color photographic front cover with an attractive title and heading. It will help in grabbing the attention of potential customers. As the interior content, you can include product reviews, interviews, advertorials, and release announcements.
- Information Manuals
One of the best ways to use business booklets is to offer technical info and other details for the products that you offer and is going to go into the product catalog. You can display these booklets along with the products in the store or deliver them with the products. Just keep in mind that you have to add branding, discount offers, and contact details to the booklet.
You might have a full-scale catalog already but a booklet can be an excellent addition to the mini-catalog for your business. Use them for promoting your seasonal sale or limited-time offers, without having to reprint the main catalog.
- Attractive Photo Essays
A photo is a strong marketing tool if a business has visually beautiful and high-end products for promoting. You can use the booklets for photo essays and showcase fine photographs with a stunning setting and subtle lighting. With these, you can cut the text right back and use only the product name, website, and other contact details. Allow the images to do all the talking for you.
Based on your business, you might have clients who might have some questions that need to be answered. In that case, you can give them out a booklet containing some of the most common questions and give clear-cut answers.